Technology has changed the way we live today. The mobile phone created a revolution in the way we communicate, and was the harbinger of things to come. The next step was using technology to take our social life online and thus was born social media. Social media is a large part of our lives today. So when the mobile casino industry took wing, it was only natural for it to find its way to social media as well. Along with the different other types of mobile casino apps, you nowadays get social casino apps as well.
In this page we will discuss in detail about social casino apps. We will discuss:
Social casino gaming is huge today. In combination with mobile casino gaming, this is today the fastest growing segment in the casino industry. A look at the table below - will give you an idea of how fast the social casino gaming space is expanding. The following table provides data from 2013 based on a research by SuperData on revenues from mobile and social casino games.
|Year||Location||Revenue for 2013E (in $ Millions)|
|2013||Rest of the World||$197|
The revenue from these two sectors in 2013E together was a whopping $2.9 billion, and the spend for 2015 was projected to touch $4.4 billion across all platforms. Another study by Transparency Market Research (TMR) indicates that the global social gaming market will touch $17.4 billion by 1029.
A study recently indicated that ‘social casino game makers still have a significant presence among the top 100 grossing apps in the iOS App Store and Google Play.’ Studies have also shown that social gaming is way higher on the iOS and Android app stores than on any of the others.
In 2014, a study by Distimo showed social gaming revenues generated by the top 7 social game developers was way higher on the iOS app store than on Google Play. This is clear from the following table:
|Social Gaming Developer||iOS App Store Revenues||Android App Store Revenue||Biggest Games on Offer|
|Williams Interactive||57%||43%||Raging Rhino, Zeus 3, Montezuma|
|Buffalo Studios||57%||43%||Bingo Blitz|
|Double Down Interactive||75%||25%||Wolf Run, Kitty Glitter|
|Zynga||75%||25%||Farmville, Zynga Poker, Zynga Poker Classic|
|Big Fish Games||84%||16%||Big Fish casino app, blackjack, roulette|
|Playtika||68%||32%||Slotomania, Caesars casino app, World Series of Poker, Bingo Rush 2|
So how does social gaming work? Social gaming works by employing different strategies to get people involved in the games.
Social casino games are popular across the world. This is apparent from the numbers: FarmVille was a big hit; so big that at the height of its popularity over 50 million players were playing it. The company used the learnings from this game to launch CityVille, which had over 100 million players playing it at one point in time.
Social casino gaming is status-driven; everyone wants to be seen playing that cool game on social media. Bragging rights, which we mentioned earlier as one of the reasons that make social casino gaming work, is another reason for its popularity.
Social casino gaming works because we are ‘social’ animals. These games take all those things that matter to us as social beings – status, vanity, competitiveness, and more, and embed them into the games on offer.
There are a number of players when it comes to social casino gaming. Some of them are established names from old while others are new players with dedicated focus on the social casino gaming platform. We list a few of them below:
Williams Interactive: Williams Interactive SoCaMo (Social, Casual, and Mobile) is the division of WMS Gaming. It was formed after WMS Gaming acquired Phantom EFX. Some of the top casino apps in the industry are from Williams Interactive. These include:
Jackpot Party casino
Gold Fish Slots Casino
Star Trek Slots
Playtika: Playtika is owned by Caesar’s Interactive Entertainment (CIE). CIE has also acquired Buffalo Studios, the company behind Bingo Blitz. Playtika has been delivering high quality social casino apps to players from across the world. These include:
Vegas Downtown Slots
Zynga: Zynga is one of the big names in the world of social casino gaming. It is headquartered in San Francisco and has some of the biggest social casino games to its name. Its game roster includes names like:
Words with Friends
Wizard of Oz Slots/p>
Huuuge Games: Huuuge Games strives to be a social gaming network that connects people across the world through its high quality games. The company is based in Poland and has the following games to its credit:
Lucky Queen Slots
Cats & Dogs Slots
DoubleDown Interactive: DoubleDown Interactive is one of the leading providers of casino games on the Internet. The company was acquired by IGT and has a number of exciting games on its roster. These include:
Many of the social casino games require you to link to Facebook to play them. Some of the social casino apps are available on social media sites like Facebook. You have to sign in to your Facebook account to be able to play at these social casino apps.